New paperback edition - Full-length popular biography of one of the first boxing superstars. Mendoza transformed boxing from a mere brawl into the sweet science, and was a master manipulator of publicity and shaping public opinion. He exploited the anti-Semitic feelings of the day and in doing so raised the social profile of Jews in Great Britain.
New B-format paperback edition.
As one of the first Jewish sporting superstars in Great Britain, Mendoza helped to change perceptions and stereotypes - he made history by taking part in the first sporting event with an entry-payment when he fought his mentor Richard Humphries.
He pioneered 'ducking and diving' and was the greatest scientific boxer of his time.
By challenging prejudices and proving himself to be a great fighter, Mendoza helped to elevate the Jewish community and has been inducted into the International Jewish Sports Hall of Fame, as well as The Ring magazine Hall of Fame.
