Walk the path between tradition and modernity with Leah Middleton, creator of The Redheaded Witch, and embark on your arcane journey as you discover how to craft your own magical practice.
Leah has a large audience of 260.9k and 52.2k followers on TikTok and Instagram respectively. Her audience is particularly invested in her advice on how to practice witchcraft and would be eager to purchase a book of Leah's best tips and tricks.
Page Street's books on witchcraft have a history of performing well. For example, Herbs and Crystals DIY by Ally Sands sold over 10k net copies.
Major publications such as the New York Times and USA Today have noted the rising popularity of witchcraft in recent years. Social media trends indicate likewise, with hashtags like "#witchesofinstagram" on Instagram containing over 8.7 million posts and "#witchtok" on TikTok gaining over 23 billion views.
This will have beautiful hand-drawn illustrations and dark, moody photography throughout. Leah's personal touches combined with the book's formatting and presentation will incentivize readers to purchase the book, both for reading and display.
